Open, vivid and a little crazy – this is how you can describe the personality of the label owner of supdub, supdub digitales, moonplay and dantze the best. All of that can easily be found in his productions. He is fascinated and inspired by a wide spec..

When Alfred Heinrichs, born in East Berlin, bought his first record (DJ Rok) in

1992 at the Hardwax store, he knew immediately that he just discovered his destiny. Infected by the revolutionary optimism of the techno-punk movement of the 90s, he quickly found his way from demo tapes to the turntables in the clubs of Berlin. Just turned twenty, Alfred Heinrichs explored his talent to produce his own electronic music and released his first record in 1997 under his first pseudonym on dns records.

In 2003 he founded “Heinrichs und Hirtenfellner” and created with his DJ mate Sascha Braemer the philosophy: “Simply the beat from the street”, a great success, locally and worldwide. But not only his long experience as producer attracted attention. With his musical sensitivity he was able to create a unique sound experience in his DJ sets. That’s his challenge and specialty at the same time.

After the successful „Me and my boys“ tour in late autumn of 2013, Alfred Heinrichs landed with his identically named track the most successful track of the tour compilation which appeared on moonplay records. His album „personal magic“ (note: supdub digitales 050 | 24th of december, 2013) was charted on #1 in the minimal releases on beatport during 24 hours after release. The album claimed over 2 months in the top 5 next to releases from labels such as Minus and Cocoon.

On 23th of june in 2014 appeared "You show the light" on the Parisian label "French Kitchen“. The production was created in collaboration with Viviana Alvarez and was published alongside tracks from Luna City Express, Ferro and Mowgli on the compilation "Recipe No 3".Sending out another bang, Alfred Heinrichs makes sure to be heard with his “Brain TV” EP. Released via Moonplay Records, it is loaded with remixes from label colleague Carlo Ruetz, Florian Frings and Gaga. The original track made it onto number 34 of Beatports Techno Single Charts and even managed to secure this status over weeks.

Another release followed via the internationally renowned label Katermukke.

Once again, Alfred published his album at the end of the year 2014 just in time for the Christmas season. “Lichtenberg” reached high popularity as well as top positions within the Beatport charts, making Alfred Heinrichs most welcome presenting it among various cities and clubs those days. It took the first place in the Electronica Release Carts, the fourth place in the techno release charts and the sixth place in the entire release charts.

Despite the success, Heinrichs even adds to bring to life his techno-driven side with the pseudonym “JOLY”. Following the great acceptance of the single “The Whole Experience”, the next EP “Contrast” has been released and also “Be Water” on his own techno label “Chapter” where he could inspire Oscar L, Dani Sbert and Anina Owly for a remix.

End of June 2015 a new album was born by Alfred Heinrichs in cooperation with Jens Lewandowski named “Super EP” that comprises of eight songs and is still available on “Supdub Digitales”. The album reached number 1 position on the Electronica Charts on Beatport and stayed there for weeks.

Furthermore new remixes were made by the meldodic-techno artist for Matthias Adler (Dirty Ride – Supdub Records) as well as Mark Deutsche & Musoé and Simina Grigoriu on the labels “Yes We Can” (by Broombeck) and “Kuukou Records” (by Simina).

Otherwise if you would not have expected his remixes are the best-selling pieces in their recent publications of this 2 labels.

In October 2015, the compilation "Dockyard 2015" appeared on Deeperfect where he also contributed a track called "Monster" alongside with artists such as Karotte, Julian Jeweil, Hollen, Stefano Noferini, Carlo Ruetz, Loco & Jam, Dennis Cruz and other known artists.

At the same time Alfred Heinrichs founded a weekly show on the radio station Pure.FM under the name "Open Minded" which he hosts along with René Bourgeois. Among their recent guests include artists like Andhim, Oliver Koletzki, Andreas Henneberg, Pascal Feos, Daniel Boon, Re.You, David Keno, Norman Nodge, Carlo Ruetz, Bebetta, Raphael Dincsoy, Channel X, Nico Schwind, Kollektiv Ost, Philip Bader and many more.

If you are way to desperate to wait for what Alfred has to offer in the future, it is best you pay him a visit on one or more of his numerous DJ and live gigs across Germany and Europe.

Raves & Dances

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NIBIRII FESTIVAL 2025